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'50 Ford F1 Pickup

Release Date: March 2007

Cast Number: 413

In the year 1950, Coke invited thirsty Americans to "Help yourself to refreshment," and truck buyers were also helping themselves to a new kind of pickup truck - a truck that would establish a benchmark in the industry. Ford introduced its F-Series trucks in 1948, replacing the previous car-based pickup line. Performance was the key, and both the 226 cid. Straight 6 and 239 cid. Flathead V-8 performed admirably. The F-1 was the ½-ton truck. We've wrapped this first generation Ford truck with classic Coca-Cola graphics, and also included a die-cut logo sticker.